What is Made in Italy made of today and is it possible to reinvent it tomorrow?
An ongoing study started in 2006 assessing global perceptions on Made in Italy in ten countries and in its main industries (food and wine, fashion, automotive).
Structural data, quantitative analysis and best practices to evaluate Made in Italy’s current potential and foresee what needs to be done to sustain its value in the future.
This project has inspired: Persol, Ferrero Rocher, Agnesi.
Scarica PDF see all projects