What our national brand is made of today and how to reinvent it for tomorrow.
What is MII made of today and is it possible to reinvent it tomorrow?
An ongoing study started in 2006 assessing global perceptions on MII in ten countries and in its main industries (food and wine, fashion, automotive).
Structural data, quantitative analysis and best practices to evaluate MII’s current potential and foresee what needs to be done to sustain its value in the future.
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