class="post-325 work type-work status-publish hentry brand-ferrero-rocher"

Ferrero Rocher: Reinventing a classic according to the new rules of premium experience.

Brand strategy 2019 - today

Ferrero Rocher

Insight

People are moving away from individual status symbol and opulence, to reconsider premium under the sign of of meaningful shared experiences.

Transformative idea

"Créateur de magie".

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