Insight
How to evolve a well-known digital bank to the Italian wealth management leader? The challenge: shifting from retail innovation to affluent advisory. The solution: rebranding as Mediobanca Premier, uniting digital agility with Mediobanca’s undisputed heritage and reputation.
Transformative idea
Where legacy fuels evolution.
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Creativity:
in partnership with Le Dictateur -
Client's creative adaptation:
Mediobanca Premier launch campaign - 2024